The Czech Republic's Cards and Payments Industry

"The Czech Republic's Cards and Payments Industry: Emerging Opportunities, Trends, Size, Drivers, Strategies, Products and Competitive Landscape" report provides top-level market analysis, information and insights on the Czech Republics cards and payments industry, including:
Current and forecast values for each category of the Czech Republics cards and payments industry, including debit cards, credit cards and prepaid cards
Comprehensive analysis of the industry's market attractiveness and future growth areas
Analysis of various market drivers and regulations governing the Czech Republics cards and payments industry
Detailed analysis of the marketing strategies adopted for selling debit, credit and prepaid cards used by banks and other institutions in the market
Comprehensive analysis of consumer attitudes and buying preferences for cards
The competitive landscape of the Czech Republics cards and payments industry
 

Key Highlights

The Czech card payments channel registered positive growth during the review period (20092013). The channel posted a CAGR of 5.46% and had 16.4 million cards in circulation in 2013. In value terms, the card payments channel valued CZK934.3 billion (US$48.0 billion) in 2013. The debit cards category held the highest share with 47.4% of cards in circulation in 2013. The debit cards category is expected to maintain the highest share of total payments, posting a CAGR of 1.29% over the forecast period (20142018); rising from 7.9 million cards in 2014 to 8.4 million in 2018.
Stickers are a new innovation in the area of contactless payments. Contactless payment stickers are held in front of the payment terminal to make an automatic transaction, improving the convenience, speed and security of card payments. The adoption of contactless payments in the Czech Republic is supporting consumer acceptance of stickers. The number of contactless payments increased from 470,642 in 2011 to 1.5 million in 2013, and is expected to increase further at a high forecast-period CAGR of 27.2%.
Contactless technology has advanced and increased in popularity since its implementation in the Czech Republic in 2011, primarily due to improved convenience, speed and security. The number of contactless payments increased from 470,642 in 2011 to 1.5 million in 2013. Large and small merchants contribute to the growth by offering contactless payment facilities to customers. Over the forecast period, the number of contactless payments is expected to record a high CAGR of 27.19%, rising from 2.0 million in 2014 to 5.3 million in 2018.
The SIM card launched by Komern Banka, Visa Europe, Samsung and Telefnica in 2012 is an innovation in the area of mobile payments. The SIM card can be used to purchase products and services. The increasing capabilities of smartphone devices, a rise in mobile device applications and improved security measures for transactions have been instrumental in driving mobile commerce in the country. The rising volume of smartphones and increasing mobile internet penetration in the country, coupled with improved banking infrastructure, are expected to increase mobile commerce over the forecast period. The value of m-payments is expected to increase from CZK1.3 billion (US$68.2 million) in 2014 to CZK2.8 billion (US$143.7 million) in 2018, at a forecast-period CAGR of 20.54%.

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