Microsoft has plans to
develop mobile
games store for Android smartphones and iPhones as early as next year. Its regulatory approval is
pending for $75
billion acquisition of Activision Blizzard. Phil Spencer, the gaming chief of Microsoft
said that the goal of the firm is to offer content from third-party partners
and Xbox on any screen that people want to access. Phil Spencer also said that
the DMA (Digital Market Act) of the EU will come into effect in March 2024.
And this
will assist the firm to achieve the goals for the mobile app store. With the
DMA in effect, it will allow businesses to put their app stores on Android
phones and iPhones by asking Google and Apple to open their systems. Even if
currently, it is not possible to do so on mobile devices, they want to move
towards a world and build the technology they think will ensue as the devices
open up.
The impact
on competition is a concern and the regulators from Europe, the UK, and
the US also spoke on this in regards to Microsoft, the Xbox console’s
owner acquiring one of the popular game franchises, the developer of Call of
Duty. Because of this, the regulators and Microsoft both are in a battle
already.
The tech
giant has received an antitrust warning from the European Union about the
acquisition of Activision Blizzard. The EU officials in their report also
detailed the potential threat and concerns to fair competition in the market
for video games and the reasons for the deal’s objections. The FTC (US
Federal Trade Commission) also filed a lawsuit about the acquisition of the
video game developer Activision Blizzard, by Microsoft.
Phil
Spencer said that the acquisition will enhance the competition, especially on
the dominant platform for gaming, such as smartphones. Most people use Google
and Apple are used for the distribution of apps and games. And this concern
about duopoly was also expressed by the antitrust authorities.
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